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Davinder and Caroline Madaher 

Sainsburys SS17 Press Show

Sainsburys SS17 Press Show

Spring/Summer 17? already can you believe it? The Christmas season has gone and now it is the time of the year to start thinking of freshening up the home. And what better way than to look at some Sainsburys SS17 Homeware trends that will be filtering in store over the next few months. I was fortunate enough to get to the Press Show and get to see the amazing collections.

As I walked into the building in Grosvenor Place in London I was greeted by the gang from Camron PR with their floral head bands and festive embroidered blouses from the Tu Clothing range. Walking up the stairs the festive theme was in full swing with bright fluorescent ribbons dangling on the stairway and wooden signs to all the new collections.

As I entered the high ceiling space, I was again greeted by a huge bright pastel wooden Sainsburys sign painted in geometric pattern. There definitely was a festival vibe in the room with the haystacks tied with bright ribbons and festive music playing in the back ground.

The first collection I came to was SHORE. This trend is all about seaside lifestyle with organic forms, tactile textures and nautical colour palette of blues and coral. I love the stripes in the kitchen textiles and the fish motifs. This trend reminds me of our beachy holidays in Norfolk, eating fish and chips watching the world go by.

Around the rooms were big wooden boards with photographs from the SS17 collections. These beautiful photographs were taken by the talented Polly Wreford http://www.sarahkaye.com/photographers/polly-wreford   and styled by another creative talent Elkie Brown.Check out her website http://www.elkiebrown.com    she's an amazing stylist who also worked on the Press book for the whole SS17 collection. One talented lady!!!

One of my favourite collections for SS17 is Restoration. This urban industrial trend is inspired by the aesthetics of South London from Bricklane to Borough Market. The pillar box red holds this collection togther with the monochrome tones. Woven checks and stripes soften this look laying with throws and cushions. Mixed patterns add to this contemporary style.


As a Textile print designer at Sainsburys I get to work on some of these collections with the talented design team. And one of my briefs was designing prints for the Hinterland Collection. This collection explores the warm earthy tones of mustard yellows, tan leather and tribal red. This trend is not only for the home but can translate to the outdoors with its collection of melamine picnicware and accessories.


Myself and Jo Branson Print designer from Sainsburys holding our designs from the Hinterland and Ethereal Collections.

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Heres another photograph with the talented team Jo and David standing with the fantastic photo montage of Elkie's photographs.

A complete contrast to Hinterland is the Ethereal a contemporary collection with Scandinavian mark making and use of pastel hues. The use of premium materials such as marble and brass brings sophistication to the home and stationary products.

Everyday Luxury is the Premium range offering everyday Luxury. The key products from bedding, tableware and bathroom deliver high quality finishes, sumptuous silky soft fabrics and elegant design suitable for everyday use. Love the candles in this collection.

Summer Solstice collection evokes a festival spirit with bright, playful designs. This definitely is the one to take when going to summer festivals and it encourages outdoor lounging with colourful floor cushions and picnic rugs and quirky melamine picnicware.

While looking around the press show there was the opportunity to make floral headwear with Phil from Rebelrebel8 florist.florist.http://www.rebelrebel.co.uk     a florist based in Hackney London who do the most wonderful floral displays and work on special events, and Phil kindly made one for my daughter, thank you Phil.

The Lovely Kim from Sainsburys in her head garland.

Last but not least is the Buttefly House Collection, a tropical haven with picnic and outdoor accessories. The colour palette is deep blues and greens paired with pink and gold accessories, creating a stylish and affordable setting for hosting dinner party or relaxing in the garden on a hot Summers day.

So thats most of the collections but watch out for future blogs on SS17, as there is so much more exciting products and ranges coming from Sainsburys. I wanted to end this blog with some of the fun that was had at the Press show which made me get in the festive mood. If you know me you know I love a Selfie and at the show was no exception with the use of the hashtag Photo Booth at the show. You simply take a pic and hashtag #Sainsburys festival and this machine will print them out. These were then tapped to the wall to create a fun memory of the Press show. What a great idea! I need one in my home. Check out their instagram https://www.instagram.com/hashtag_photographic/

I also got to meet fellow bloggers Jinny from http://theurbanquarters.com   check out her beautiful  lifestyle blog. Also met  Delali from http://www.decorbydelali.uk  and last but not least Erica Davies from http://the-edited.com   talking all things from Fashion/ beauty and Interiors. It was great meeting these lovely ladies and please do check their blogs out.


with the lovely Erica Davies

As I finish this blog I am reminded how excited I am about Spring/ Summer 17 and all the exciting products that are coming out in store. So why not pop into your local Sainsburys store and check the collections out as there is something for everyone. The photo of the tipi and the bunting printed with 'Yay its Summer' sums up for me how much I love summer. Roll on Summer!

Do leave us some comments in the box below and let us know what you think of the collection.

Have a great day


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